Full Job Description
Exciting Opportunity: Digital Content Strategist
Are you a creative and data-driven individual passionate about crafting compelling content that resonates with audiences? Look no further! We are seeking a Digital Content Strategist to join our dynamic team at Amazon, a globally recognized leader in technology and customer-centric services. This job is based in our Apopka, Florida office, where you'll have the unique opportunity to be part of an innovative team dedicated to delivering exceptional digital experiences.
About Us
At Amazon, we believe in the power of technology to enhance everyday life. Our mission is to be Earth's most customer-centric company, and we continuously strive to set new standards in e-commerce, entertainment, cloud computing, and beyond. As a premier employer, we offer an invigorating work environment that fosters creativity, innovation, and growth.
Role Overview
As a Digital Content Strategist, you will be at the forefront of our content marketing efforts. Your primary responsibility will be to develop, implement, and optimize content strategies that align with our organizational goals and resonate with our diverse range of customers. You will harness analytics, audience insights, and current trends to create engaging narratives that elevate our brand presence.
Key Responsibilities
- Develop comprehensive digital content strategies that drive engagement, conversion, and retention.
- Research and analyze audience demographics, behaviors, and preferences to inform content creation.
- Collaborate with cross-functional teams, including marketing, design, and sales, to ensure cohesive messaging across all platforms.
- Manage and optimize content across various digital channels, including websites, blogs, social media, and email newsletters.
- Conduct content audits to evaluate performance, identifying areas for improvement and opportunities for innovation.
- Utilize SEO best practices to enhance content visibility and drive organic traffic.
- Monitor industry trends and competitor activities to inform strategic adjustments.
- Provide training and support to team members on content best practices and tools.
- Measure and report on content performance using analytics tools, adjusting strategies as needed.
Qualifications
To thrive in this role, we are looking for candidates who possess:
- A bachelor’s degree in Marketing, Communications, or a related field.
- 4+ years of experience as a Digital Content Strategist or similar role.
- Strong understanding of digital marketing principles and best practices.
- Proficiency in content management systems (CMS) and social media platforms.
- Experience with analytics tools such as Google Analytics, SEMrush, or similar.
- Excellent writing and editing skills with a keen eye for detail.
- Creative thinking and problem-solving abilities to navigate complex challenges.
- Ability to work collaboratively in a fast-paced environment.
Why Join Us?
Working at Amazon in Apopka means being part of a culture that thrives on innovation and inclusion. As a Digital Content Strategist, you will have the chance to:
- Make a meaningful impact on a leading global brand.
- Be part of an agile team that values creativity and new ideas.
- Enjoy competitive salary and benefits package, including health coverage, retirement plans, and employee discounts.
- Participate in continuous learning and development opportunities to advance your career.
How to Apply
If you're ready to take your career as a Digital Content Strategist to the next level and join a company that values its employees, we want to hear from you! Please submit your resume and a cover letter outlining your relevant experience and why you're a great fit for this role.
Amazon is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Explore Apopka, Florida
Relocating to Apopka? You’ll love this vibrant city known for its rich history, beautiful parks, and friendly community. Enjoy outdoor activities, including hiking and nature trails, while being just a short drive away from the attractions of Orlando. Apopka offers a great balance of work and leisure, making it an ideal place to grow your career and enjoy life.
Don't miss this opportunity to become a vital part of the Amazon team in Apopka, where your skills as a Digital Content Strategist will be recognized and rewarded. Join us in shaping the future of digital content!